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Chinese Newspapers in Australia

 

According to the 2010 Census there is over 4% of the Australian population who spoke a Chinese language at home mainly named Cantonese and Mandarin. The Census also revealed that since the Chinese population has exceed 800,000 in Australia, the use of Chinese had overtaken Italian and Greek to become for the first time or certainly since the large influx of Chinese migrants in the nineteenth century, the second most widely-spoken language in Australia after English.

 

The importance of Chinese as a foreign language also continues to grow in tandem with the rapid growth of the Chinese economy and the importance of China as a trading partner for Australia. Merchandise trade with China has grown almost two hundred-fold over the past thirty years, from $113 million in 1973 to $21 billion in 2002.  In 2008, China was Australia's third-largest merchandise trading partner and fourth-largest merchandise export market.   
 
In the second half of the 19th century Chinese-speaking migrants arrived in Australia creating a demand for Chinese publications. Starting in the late 19th century and continuing through the first half of the 20th century, Chinese newspapers were published in Sydney and Melbourne to meet the needs of the local Chinese community. Following at least a two-decade gap in the second half of the 20th century when few, if any, Chinese newspapers were published, another major influx of Chinese-speaking migrants brought about a second active period in Chinese newspaper publishing starting in the 1980s.
 
Publishing by the Chinese community in Australia is increasing. In 2003 there were five daily Chinese newspapers and around 20 weekly newspapers. Newspapers are an important vehicle for local companies and government agencies to advertise their products and services targeting the Chinese-reading population in Australia.
 
Large-scale Chinese publishing by government organisations for the local Chinese community started in the 1980s, providing information for the growing numbers of Chinese-speaking immigrants.  From the 1990s, in response to growing links with China, government agencies also increasingly published in Chinese targeting an overseas audience.
 
The level of Chinese publishing by Australian companies to promote their services and products in China is still relatively low, but this is likely to grow substantially in coming years as the importance of the Chinese market increases.
 
Following are few most well-known Chinese Newspapers in Australia:
 

Name
Year Established
Nature
Copies
Distribution Area
Publishing Frequency
Sing Tao Daily
 
1982
News & General
180,000
Sydney & Interstate & For Sale in Newsagency
Daily
Australian Chinese Daily
1986
News & General
160,000
Sydney & Interstate & For Sale in Newsagency
Daily

 

Asian Weekend & Chinese Property Weekly

 

1998New, Business & Property50,000Free Distributed to Shops in Sydney NSW

Weekly 

Friday

 
Chinese Sydney Weekly
 
1995
Community News & General
30,000
Sydney NSW & Free Pick-up in Shops
Weekly Friday
Chinese Sydney Property Weekly
1995
Business & Property Sales
30,000
Sydney NSW & Free Pick-up in Shops
Weekly Friday
 
Queenland Asian Business Weekly
 
1993
News &
General
30,000
Brisbane QLD & Free Pick-up in Shops
Weekly Friday

 

 

We represent all the major Chinese newspapers in Australia NOT any single newspaper, in that case we are always able to place your ad in the best suitable newspaper for your specific advertising needs through our professional advice and media selections.

 

For more details please ring us on 02 9987 1889 or After Hours 0421 898 898.

 

or Email your inquiry to: ad@999advertising.com.au

(* When sending inquiry please include your name, contact phone numbers and advise what you are advertising for

 

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